Your insurance leads are more likely to choose you and your insurance plan if they feel you are credible enough. Of course your credibility has a little bit to do with certain items such as security. With so many security problems on the internet, you would do well to take a look at providing peace of mind to insurance shoppers that end up on your website. There’s an easy way to focus on this type of credibility and it is available in a very small, yet very powerful little emblem – logos.
Logos come in various kinds and though they may be small, they make a great addition to your website because they bring a very big amount of trustworthy credibility to your website. There are four main logo types that are used in order to get shoppers looking to buy health insurance to trust you and they are listed below.
First, there’s the logo for security. There are quite a number of these, however the main goal is simple; to get people to put their minds at easy when it comes to security concerns. With the advent of the internet and the dawn of such a huge age, it soon became obvious to people that it was important for their private information to be secure. Samples of this security logo are Truste or Verisign.
Second, is the achievement logo. Whether these are smaller achievements or large ones such as those focused on by Consumer Reports, achievement logos are great ways to showcase the things you’ve done and display them proudly on your website.
Third, is the logo of your association. There are again quite a number of these ranging from the Lions Club to the AHU. The best association logo however and the best way to put your insurance sales leads minds at ease is with the use of a BBB logo.
Lastly, is the use of carrier logos. It’s important that at least carrier logos are added to your website as it’s these logos that your insurance shoppers will see first of all. Make sure your leads see your carrier logos for specific name recall.
Logos may be small but they indeed do pack a punch when it comes to credibility. Pack your own punch by adding these logos to your site and signing up for our high quality insurance leads.